byAlma Abell

If you’ve been tasked with ensuring your company has the right European market research information for their overseas project, then you’ll appreciate just how difficult it is to find accurate, relevant and up to date information from second hand sources. The Internet, news channels, books and previous research can all help to give a general picture, but somehow fail to capture the in-depth, up-to-the-minute information which your industry needs to thrive abroad. This is why a growing number of companies are sourcing their information externally, using a company which specializes in providing valuable data specifically for businesses planning an international venture. If you haven’t used a specialist market research company before, have a look at why they’re becoming increasingly popular with corporations keen to maintain a successful international presence.

Sector-specific IntelligenceParticularly if you operate in a niche market, or one which is bound by complex rules and regulations, much of the data which is readily available will have only limited relevance to your operation. European market research gives you the opportunity to specify minutely the type of data which you would find valuable, providing your organization with exactly what it needs to inform the decision making process. Rather than spend hours trawling for small nuggets of data which might be of value, customized research findings gives you accurate intelligence exactly when you need it.

Time is MoneyGetting the right data for your purposes can be incredibly time consuming if you don’t contract it out. Many pieces of research, for example interviewing local businesses or undertaking surveys of potential users to determine probable demand for your product, are extremely difficult to set up and complete without considerable background knowledge and expertise. Using European market research by Export Market Research Ltd. allows you to commission the work you need, then get on with other tasks until the agreed deadline, when your data will be presented; accurate, well-informed and relevant material all delivered on time and within your agreed budget.

Take Away the Guess WorkIf you don’t have access to the exact information which you need, it can be tempting to take an “educated guess”, or base your decisions on the best data you have available. Unfortunately vagaries in the market, political changes, global events or the actions of competitors can all transform an overseas market within days. Unless your market research is of a high-caliber, you run the risk of making the wrong choice simply because your sources were dated or incomplete.

Export Market Research Ltd. is a European company which specializes in the compilation of premium, useful market research information which is customized to exactly meet client requirements. Whether you need your fact-finding mission arranging or relevant studies undertaking to determine international levels of interest in your products, Export Market Research Ltd. can provide exactly what you need to succeed abroad.