Submitted by: Eli Gilbert

Wholesale shirts business is one business venture which has a lot of scope. Not only is this business quite simple and uncomplicated it is also quite profitable and would last for years to come. As you already know that the apparel industry is growing steadily for the last few years and still has a lot of untapped potential. This is where you come in, capture the market when it is still developing and establish yourself. The first step before you start is to decide your market positioning as it would decide the types of shirts you procure and sell. The positioning would include the age group of the wearer, the styling they prefer, the fabrics preferred and the budget they are comfortable in.

Once you have decided your target market try to do some research about the tastes and preferences of the target customers. This would give you a fair idea about the stock you need to have and then look at the suppliers and manufacturers who can supply the required goods. Do not compromise on the quality in the name of price. Maintain a minimum quality standard below which you should not accept goods. After all it s the reputation that shall carry you forward and if you compromise on quality you ve lost your business even before you have started it.

You can take a look at wholesale directories to get the contact details of authentic wholesale suppliers with whom you can start your business. Now-a-days online business is booming and you too can set up an online shop for your business. Try not to be too much into niche products as it would make your client base smaller. Try to include as much variety as possible keeping in mind the target group. The idea is to ensure that the customer purchase his entire apparel requirement from you and does not need to visit another wholesaler.

Always try to maintain the price advantage as the competition is very tough. Even if you are dealing with wholesale shirts add in items related to women as men would want to shop for their girlfriends too. This way you can slowly broaden the client base and soon the women would start shopping from your online shop. Be fashion savvy yourself to ensure that you offer them sophisticated and stylish goods. This is where your personal fashion acumen shall play the role of differentiating between you and another competitor.

Have variants to your products as there would be customers who are set in your demands and want a bright yellow and not a muted yellow. You must have scope for these variations to keep the consumer happy. Colors play a very important role in how well your customer responds to your merchandise. You should be aware of the fact that color preferences change within different age groups and also depend on the occasion the wearer intends to wear the shirt. This understanding of color preferences shall help you at the tie of procurement of merchandise and you can make wise selections of apparel that would sell for sure.

Even as a buyer you should easily be able to buy wholesale shirts by simply searching for the wholesalers on the search engine. Once you have a list of top selling wholesalers you should go through their catalogue in detail, spending time in reading the fine print. The payment methods acceptable, delivery times, returns and refund policies etc are a few things you should compare before making a purchase. Do go through the photographs, item details and feedback left by buyers to understand the authenticity of the wholesale shirt brands to ensure you end up buying what you intended to buy.

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